Black Coffee Media

  By producing and promoting interesting articles, videos, podcasts, and other media, content marketing is a marketing tactic used to draw in, maintain onto, and grow an audience. When it comes time to buy what you sell, this strategy develops expertise, increases brand recognition, and keeps your company at the top of people’ minds.   Among the many advantages of content marketing, traffic generation is just one. Content creation can help emerging and new brands establish themselves. Brand awareness is the topic at hand. Your brand can benefit from content marketing: obtain more social media followers, increase website traffic via social media and referrals, create strategic brand alliances, boost your website’s organic ranking, gain high-quality connections pointing to your website and continuously increase client retention Using content marketing constantly helps you build and maintain relationships with both current and potential clients. Providing the appropriate con...

Finding successful online marketing tactics is always essential for expanding your business. With more and more intricacies in the Ad ecosystem with regards to attribution and publisher monopoly, it’s critical to plan for a well-measured go-to-market plan. In addition to content creation, SEO, paid advertising & the creator ecosystem, performance marketing in Mumbai is stepping up and shifting the digital space in the way brands reach out to their consumers. PERFORMANCE MARKETING: WHAT IS IT? For performance marketing, brands provide their marketing service providers when their larger business objectives such as ROAS, Leads, Conversions or brand building, to achieve these marketing objectives ads are run across various digital publishers such as Meta, Google, Linkedin, Twitter or other social and publishing online platforms. Although all performance marketing efforts are highly personalised, marketers make data-backed judgments and adjust their campaigns depending on the results, t...